A Strategy is all about the choices we make "Competence, Value creation and Empathy" that have a lasting commercial impact! In order to build, evolve and make a statement, we need to develop the capability of great choice making across the organization, as before your customer decides what to think of the message you are trying to sell, they decide what they think of you! Hence, in this ever-evolving world, it is critical to capitalize on opportunities for transformational growth; to optimize core business while exploring the new, because it is not about creating strategic documents, but strategic organizations.

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Systemic sales growth depends on a finely tuned system of differentiated Branding, Pricing, Product Positioning, Digital marketing, PR & Events, and Customer Relationship Management, and not the least a commercial leadership constantly leading by example.

 

We help organizations operationalize “Customer Centricity”, tuning the commercial engine for sustainable growth with our expertise to help you merge traditional strategy with the application and comprehension process of the Data, Analytics, and B.I. reports to achieve the top-line targets set.

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 At DatAscentia we conduct a SWOT of your current business performances, sales tacticals, reflecting areas for growth transformation, organizational redesign, and digital strategy. 

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• ​Identify overlooked opportunities for sales growth.

• Analyze all media channels utilized for marketing and communications, including Digital Marketing, and SEO platforms, and provide useful insights for improvements or makeover, where needed.

• Target the right demographics through simplified marketing and business reports.

• Increase the accuracy of sales forecasts that have immense business value, so easy and direct access to historical sales information supports both forecast accuracy and better, faster procurement and inventory decisions.  

• Increase sales performance and conversions by analyzing customer interaction data with your business through Customer Relationship Management (or CRM)  & Customer Experience Management tools.​

• Identify and focus on higher-profit customers: Rank your customers based on the time period, frequency, and value of their purchases to determine exactly who the best customers are to decide the right combination of channels to reach being more cost-effective.

• Measure the effect of your Marketing promotions, Campaigns, what your customer base is reacting best to, and through which channels? Shuffling Marketing Budgets allocated to the more successful campaigns that produce the best possible ROI. 

• Enhancing Customer Experience, and Brand building are the key Mantras in expanding your presence and maintaining consistency of your brand experience, helping you quickly identify the gaps to address.

• Product Positioning: Analyse consumer buying patterns in order to develop products or services that match current consumption trends.

• Network/Retail Partner and Business Development: Replicating the accomplished processes, managing Corporate Identity, Aesthetics, Brand Positioning, and most importantly customer service and experience are at par with C.I. to achieve success through partnership.